The point of difference vs a simple marketing mix modelling study is that we integrate the benefit of:
– The Corporate (advertiser) perspective, based on long standing experience of commissioning, running and implementing marketing effectiveness findings.
– A coaching approach, based on a qualification in Executive Coaching. This enables a dialogue-based process that maximises the client’s understanding of what has been learned, delivering real insights on the key questions in the business. In turn this can lead to implementation on a more relevant and bigger scale, with buy-in from the stakeholders responsible.
– Media planning & buying experience, meaning that this sometimes confusing area can yield more learnings that are actionable, and can be integrated into future media briefs and plans, with the media buying agency included in the project debrief and discussion process.