Digital Strategy, Social Media and Site Design

  • Man With Dollar Shadow Under Light BulbDefining the role of digital within the marketing and business plan
  • Holistic thinking about Digital relevance
  • Defining expectation of nature and scale of effectiveness
  • Idea generation for differenciation and impact
  • Defining the key building blocks to bring the plan to life
  • Key initiatives that relate to the building blocks
  • Key competencies to have or to put in place
  • Action plan and calendar, both internally and externally facing

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